Modern luxury:
Simplify, find peace & joy.

We invest in and build businesses so you can thrive in the modern world.

Our Mission Joy, connection, and peace — commercially.

We’re a venture investment and creation platform based on a simple premise:

We’ve collectively made life so complicated. We’d prefer a return to being human.

Methodology What We Back Community
Redwood path through ferns and trees

How We Invest

We nourish.

What We Back

Entrepreneurs who practice nourishment, and want to spread it in key markets.

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The Opportunity

Functionally-unlimited demand, structurally-stuck incumbents.

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Ocean opening in West Ireland

How We Work

We build what humans want.

Methodology

A timeless formula for feeling good, updated for modernity.

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Community

Entrepreneurs spreading nourishment, at scale.

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Reflected mountains in Northern Norway

How We See Things.

We ask why.

Perspectives

Reality, and what, if anything, we want to do about it.

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Case Library

Businesses we’re interested in, and where they’ve succeeded and struggled.

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TrySimple.

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