We got tired of building businesses inside reactive containers.So, we’re creating a different one.
We don’t have all the answers. But we think we’ve stumbled onto a way to do capitalism right that we haven’t seen anywhere else.
If you’ve been looking to build a business that can spread nourishment at scale, this is for you.
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Shared optimism, clear eyes.
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A love for building businesses.
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Non-negotiable nourishment.
Our Why — Co-Created
We’ve gotten further than most. We’re nowhere near done.
The question’s been around for some time — how do you do capitalism right? Not how do you soften it, or offset it, but how do you build businesses that naturally nourish humans on the basis of free choice alone?
We’ve agonized over this ourselves, from building software businesses to teaching yoga inside jails, and have landed on a simple insight: it starts with learning how to nourish the body.
Once that happens, wealth, creation, and purpose all shift. And, until that happens, we’re stuck. That’s the space we’re playing in.
What We Create — Nourishing Products
We bring the lens. You make it real.
We’re long on the thesis that human beings want to feel nourished — and that business and wealth can make that happen.
That theory is a lens. And for a customer, that lens doesn’t matter at the point of sale. The whole point of our community is to translate our own practices of nourishment into concrete products and executable business and investment strategies.
You cannot give what you don’t have. And until we start to give nourishment commercially, we should not be surprised at the reactive world in which we live.
Our Anchor — Shared Practice
We start from nourished, so we don’t have to chase it.
Being a human can be stressful, to say nothing of being an entrepreneur. “Wellness” is not a new concept for founders, or for that matter their investors. But, it’s typically a treatment, not a way of being.
We do it differently, by treating nourishment as the basis of creation, not a prescription to manage stress. If you’re starting from here, it’ll make sense. And if you’re curious about it, that’s a great starting point, too.
It’s a different paradigm than anything else we’ve seen.
Our Goal — Spark Something Amazing
So what do we do, exactly?
When a complex system is far from equilibrium, islands of coherence in a sea of chaos have the capacity to shift the entire system to a higher order.
— Ilya Prigogine, Nobel Prize-winning chemist
We started this community because we saw a gap: entrepreneurs who prioritized creation from nourishment had nowhere to go.
Through ideation, collaboration, and — perhaps most importantly — shared practice, we’re creating that island. From there, a whole lot of good things are possible.
There’s a room for you.
If you think your body’s real, and want to work alongside it, come join us.
