The Library.
The following library applies our methodology to well-known companies, so that you can see how it works in practice.
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Nourished
Costco
Founder orientation to representing the customer preserved structurally in the product and business model.
Retail
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Nourished
Patagonia
A nourished founder that chose to forgo wealth for the causes he believes in more than money.
Clothing, Tools
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Nourished
Dr. Bronner’s
Nine-figure family business with an internal constitution that includes management salary caps.
Health & Beauty
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Drifted
Beyond Meat
Structurally vulnerable from the beginning due to financially-maximalist capital, despite a core nourishing mission.
Food
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Drifted
OpenAI
Once a non-profit, subsumed into the reactive always-moreness of modernity.
Tools
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Drifted
Brooks Brothers
A nourishing product — great quality clothes that last decades — extracted for its brand.
Clothing
