We back businessesthat build people up.

Most of the market sells one of two things: temporary relief, or an active trigger.

We look for companies that increase their customers’ long-term nourishment.

  1. Products that build capacity, not relief.

  2. Settled humans, settling humans.

  3. Long duration, structurally protected.

Question One — The Product

Does it build capacity, or just relief?

Most of our economy is built on the assumption that “more” — in the way of temporary stimulation — should be the goal. This assumption isn’t morally wrong, it’s just not an accurate depiction of what our bodies prefer.

We are taught to rent relief, without building the capacity to create it ourselves, and oftentimes in direct response to the products we’re buying in the first place.

Nourishing products do not cannibalize demand — we will always need food, places to live and work, ways to take care of our body, and discretionary purchases to express ourselves. But, they also don’t manufacture it.

Question Two — The People

Did nourishment predate the company, or is the company a proxy for it?

The human creative spirit is nothing short of amazing. And entrepreneurs represent a certain breed of human stubborn enough to attempt to wrestle that spirit into an economically viable enterprise.

That said, many entrepreneurs make the mistake of thinking that their creation will fill a hole. Creation from lack tends to exacerbate that lack. Even, and especially, when we achieve “success,” because the terms of that success were not ours to begin with.

You cannot spread nourishment if you cannot create it yourself. That ability is what we underwrite, and that is what we back.

Question Three — The Structure

Is the return right-sized, structurally?

Modern venture capital has a standard playbook. At the start, it exploits the entrepreneur’s optimism with the false promise that maximum short-term financial return and spreading nourishment do not conflict.

Then, it allows most fruit to die on the vine, with the mythology that this extraction is necessary to produce something meaningful.

We build forests, not sawmills. That posture requires trading the proxy of “huge exit” for work that nourishes, while still producing more than enough money to go around.

We insist on locking in that nourished disposition, structurally. For all our sakes.

Our Filter — The Body

We play where nourishment is felt. In the body.

Nourishment is not a sector. It is a lens through which we evaluate the impact of a product on its customers. Some industries have a stronger impact than others, such as the ones listed below.

  • Physical Spaces
  • Food
  • Wellness
  • Education
  • Media
  • Consumer

That said, we’re always open to creative ideas.

If you want to build this way, let’s talk.

Our standards are strict. The conversation isn’t.

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