Offer nourishment.
Nourishing Products
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Presence (vs. Escape)
The product grounds the user in the present moment, through body-mind connection, or by connecting them to its core function. A good test is whether the product slows life down.
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Essence (vs. Status)
The product exists to serve its role well, not to be seen being consumed. Well-made products can become status symbols — the point of this criterion is the intention.
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Compounding (vs. Depleting)
If customers looked at every choice as an investment in their own felt experience over time, does the product have compounding returns, a neutral effect, or a negative impact?
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Satiation (vs. Craving)
Does the product lead the user to continually seek more, or does it promote a natural equilibrium past which further consumption is unnecessary?
Our Services
Creating the environment.
Product Strategy
How do you define and cultivate your product’s effect on your customer’s felt experience?
Market Assessment
How do you find areas you love, where nourishment can succeed financially?
Accountability Structures
How do you protect against diluting your product’s felt experience with scale?
Sell how you want to feel.
The modern world has a way of overcomplicating things.
We can spend so much time and energy escaping the moment, or chasing things that are not the moment, that we lose sight of feeling nourished in our bodies.
Once we know what nourishment feels like, we generally prefer it to malnourishment.
If we start with nourishment in mind, we look at products and demand quite differently.
Build it.
